
CEO Journal 002: Why Writing Is Part of Building Roundi
Clarity, documentation, and the quiet work behind building
Actionable tips, real stories, and best practices for optimizing last-mile delivery in Nairobi and across Kenya.

Clarity, documentation, and the quiet work behind building

The difference between paying for orders and paying for infrastructure.

Leta serves enterprises. Roundi serves Kenyan SMEs. Here's why delivery management tools built for small businesses work better than enterprise platforms.

Uber and Bolt added delivery to ride-hailing apps, but SMEs need purpose-built tools. Here's why delivery management beats retrofitted solutions.

Sendy shut down, exposing gaps in on-demand delivery for SMEs. Here's what Roundi does differently and why delivery management beats marketplaces.

What I learned about selling by freezing up in a parking lot.

Why small brands in Kenya are still searching for what Sendy once provided

Getting Honest About What We’re Building

How one phrase after payment costs you thousands in lost customers.

What I'm learning about building at scale with limited resources

A practical guide for Kenyan SMEs on reducing delivery costs, managing riders, and improving customer trust.

When people start owning your idea before you've even launched, you know you're building something real

Why great brands aren't owned by founders—they're owned by the customers who use them

Navigating the gap between efficiency and perfection is how product brands unlock scale

When customers feel ownership of your brand, they carry it forward—delivery makes that happen

What two failed businesses taught us about the delivery problem no one was solving